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Introduction to Commercialising Medical Innovations: Online Training Sessions

13 Jan 2021

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03 Mar 2021

After two successful runs in 2020, Dr Michael Murray, Royal Society Entrepreneur in Residence at the University of Sheffield will be repeating his training course entitled Introduction to Commercialising Medical Innovations. This give an insight into the world of innovation and commercialisation and especially relevant for researchers working on or towards translational funding bids. The course will be delivered in six, interactive, online 3-hour sessions between January and March 2021.

Register to attend (dates below)

The training is intended to provide an insight into the complexities of converting good science with commercial potential into biomedical products. In more detail, the training is designed to elucidate the interplay between inventions, commercial markets, innovations and translational activities, commercial strategy, intellectual property, industrial engagement, collaboration, product development, valuation of IP and technology, due diligence, negotiation, deal-making, business development, and alliance management. In addition, the training will convey how different experts from a variety of professions are required to guide and run the process from the Eureka! moment in the lab to the generation and sale of the resultant product.

What you will learn:

  1. The difficulties and challenges of taking a preliminary result all the way to the clinic and on to the market;
  2. The importance of understanding medical product markets;
  3. Why not everything that is patentable should be patented;
  4. How to use market and technical knowledge to build a plausible commercial strategy;
  5. How to develop a commercial intellectual property portfolio;
  6. How to engage effectively with industry;
  7. How to work with collaborative industrial partners;
  8. How to identify and articulate a unique value proposition;
  9. Effective approaches to negotiating a deal;
  10. How to work with external professionals and experts;
  11. The broad range of specialist, science-related roles that exist outside of the lab.

The course outline is as follows, with all sessions held between 2pm-5pm on the dates indicated.

  • Session 1 Introducing Medical Product Development, 13 January 2021
  • Session 2 Understanding the Market for a Novel Medical Product, 20 January 2021
  • Session 3 Developing a Commercial Intellectual Property Strategy, 03 February 2021
  • Session 4 Technology Push and Market Pull – Collaboration with Industry, 17 February 2021
  • Session 5 Commercialising a Novel Medical Product, 03 March 2021
    Please Note: This session looks at both licensing and company formation.  If time does not permit both topics to be covered in a single session, a follow-up session is reserved for 10 March 2021.
  • Session 6 Expertise and Futures Outside the Laboratory, 24 March 2021 (targetting ECRs in particular)

Please add these dates/times to your calendar. We will also be in touch regarding the sessions nearer the time.

 

What past attendees say of the course:

“…The course material, one-to-one help and chatting with others on the same journey was extremely useful to me. Even though I completed the course a while ago, I still frequently refer back to the notes. I thought it was an excellent, well presented, essential course for anyone on an entrepreneurial/inventing pathway…”
“…excellent speaker…deep mechanistic understanding of technology transfer and IP portfolio management…”
“…he removed the complexities behind the commercialisation process…”
“…the session lengths were a good length to be immersive…covered a huge amount of content…”
“…hugely strengthened my knowledge…”
“…I really enjoyed the sessions, particularly the “real life” examples that were used..”
“…it was really [an] eye opening…the content was excellent and easy to understand…”

Dr Michael Murray

In April 2019, Dr Michael Murray commenced as a Royal Society Entrepreneur in Residence at the University of Sheffield and hosted by the Faculty of Medicine, Dentistry and Health (FMDH). He closely interacts with FMDH Knowledge Exchange and commercialisation team (Sheffield Healthcare Gateway) and with the Research Services Impact and IP team.

The Royal Society pays for Michael’s post which is part-time (one day a week) for 2 years. As part of Michael’s role, he is delivering training which outlines how, for example, a biochemical or biological reaction in an Eppendorf tube might be turned into a globally available medicine capable of saving or improving the lives of millions of people.

You can learn more about Michael here and you can find out more about his business here.

By way of summary, he is a deal-maker and commercial intellectual property (IP) specialist who has been working in technology transfer in the biopharmaceutical industry since 1996. He has led and closed over 55 deals to date and he typically works on two deals a year. His clients range from universities and research institutes, through start-ups and SMEs (small and medium-sized enterprises), to mid-tier and major multinational companies. In the UK, as well as his role at the University of Sheffield, he is a mentor for the University of Cambridge’s technology transfer business, Cambridge Enterprise, and he sits on the Research Strategy Board for the medical charity, Coeliac UK. Further afield, he is a member of the International Advisory Board of China’s International Technology Transfer Network (which operates under the auspices of the Ministry of Science and Technology) and he serves on the Senior Advisory Board of the International Chamber of Innovation, Commerce & Enterprise (Japan). Throughout his career he has delivered training. Currently, this accounts for about 20% of his working time.

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